"To me, advertising is a lot like golf. You need clarity of vision, you need drive and you need go from A to B in fewer strokes. And I think experience is what takes you there, faster..."

-Sumit Rathor

Rathor Associates is an ideas-driven agency

Rathor Associates is an ideas-driven agency - small in size but big on experience. Over the last 15 years, we have gained fascinating insights into a client’s operations - helping us understand communication needs from the inside.

Work at RA is not an assembly line process. Each job gets singular, sharp focus attention, in terms of account planning, strategizing, creative and media placement. Another key qualifier here is our concern to work within specified time-frames, budgets and operational inputs.